Fashiondesigner and owner of WHYESSE brand who received an Award for contribution to Dubai women's association as its' Fashion Design Program leader.
She received
her first Fashion Industy background at the Polytechnic University in her
native town Ferghana (Uzbekistan) in 1990. In 2005 she made her BA of Arts at
the Kiev University of Design and got a diploma of Fashion Design and Art.
"She has also got her PhD in Banking"
Yokut is
very talented designer with a great
style & passion for her work.The way she creates is the way she feels. Her
piece of art is a great mix of unique fabrics & precise work. Behind of every creation there is a concept story which
is common among the designers but her stories have special meanings and values.
Designer of
high-end & Haute Couture women’s garments in limited edition for South
Africa & Middle East.
Her designs are being seen in
Kempinski hotel in Palm Jumeirah, Dubai.
She provides her services to Sheikhas from Royal Families in UAE , bank directors, ambassadors’ wives and diplomats.
Charity event held under the Patronage of HH Sheikh Ahmed Bin Saeed Al Maktoum, President
of Dubai Department of Civil Aviation and Chairman and Chief Executive of
Emirates Airline and Group.
HE
Sheikha Lubna Al Qassimi and Yokut Schmid
Yokut’ s hand-sketched Logo development,uniform Design Proposal and scarf designed for
Kempinski Hotel Palm Jumeirah, Dubai
What should
women expect from WHYESSE brand ?
WHYESSE upholds the laws of fashion design and balances the elements
of harmony and diversity to deliver the highest measure of couture. It is a contemporary fashion brand that uses
the finest quality of material and craftsmanship to produce superb and
beautiful pieces.
WHYESSE creates one of a kind designs for women of all styles who
love exquisite textures, high quality, elegant and innovative techniques, ideas.
Where is your
inspiration coming from?
My
Inspiration is everywhere. These can be any season of the year–spring or
autumn when the leaves are spread on the wet roads, or when windows are ice painted, people,
architecture, history or anything like broken glass, ruptured tree. As an artistic designer you can not limit
your fantasy – inspiration stays with me 24 hours even while driving through
the countries or while listening the music.
Theory of evolution " concept development
As you use to live
and create in Europe, South Africa and presently in Middle East. What is the
difference among this 3 places when it comes to fashion?
Each part of the world has uniqueness in terms of
fashion. When you create for Europeans
or when you observe what Europeans like it’s a big difference then Africa
or Middle East which is obvious. In Africa fashion is all about leisure with
a bit of sporty, sometimes very sporty touch, simple but colorful –
skirts, funky t-shirts, shorts, shorts and shorts... sometimes dresses.
Europe is all about nice cut and the quality – this
concerns mostly Swiss especially. But European fashion also is divided by territories.
British Fashion for example, is noticeably different from French, and French is
different from Spanish, Spanish is different from Swiss – these all concern mostly
Fashion forward people. But generally speaking, Western Europe is Pro-Comfort- Fashion minded area then Eastern European area, for example.
While living in the Middle East, I must admit that
oriental women are highly concerned about what they are wearing, what they are
carrying, how do they look etc. It this point, you „swim in the ocean of
Inspiration“ as all these concerns and wishes of being stylish creates
a wonderful harmony and you just create, sketch, work and enjoy the look
of your model woman at the end.
Looking back to
the past what fashion era do you like the most?
Fashion
History in general is the Foundation of
Fashion Design which means, without
looking to the history in the past we are not able to understand the modern fashion. For me personally, each
fashion era has unique style, whereas its Victorian or Edwardian Lost Golden
Age time, 19th–20th century or today’s
fashion. But generally, I think 21st century fashion is getting more and more interesting and challenging. As we
live in a Cyber world and 3D Century
time, the textures, colors, styles, accessories – all is made up with the high
technologies and really good qualities.
What fashion
trends do you like and which trend you
would never wear even if it’s in?
As
I mentioned above, the trends of 21st century, especially starting from
2004 till today is really mixed.
Important part of stylish look is how to combine the pieces, how to add
the accessories or how to avoid being overdressed depending on which occasion
we are going or how to look really chic while being overweight, very tall or petite - all these issues are possible to solve through well understanding the
proportions of the garment and creating the balance while wearing it . These 2
are the key for looking stylish.
I would
never wear leggings with ballerinas, flip-flops and cover my top with butterfly
cut blouses with animal prints on them.
This is out of my style
What is your
biggest dream you can share with us?
My
dream is to live and work in Paris which is possible to achieve...........
In case you would have any question and would like to contact Yokut, please click on her page here.
"There is no wrong
or correct , it is the way it makes you feel."
