6 answers from "Royal" fashion designer

Yokut Schmid.

Fashiondesigner and owner of WHYESSE brand who received an Award for contribution to Dubai women's association as its' Fashion Design Program leader.

 She received her first Fashion Industy background at the Polytechnic University in her native town Ferghana (Uzbekistan) in 1990. In 2005 she made her BA of Arts at the Kiev University of Design and got a diploma of Fashion Design and Art.

  
"She has also got her PhD in Banking"

Yokut is very talented  designer with a great style & passion for her work.The way she creates is the way she feels. Her piece of art is a great mix of unique fabrics & precise work. Behind of every creation there is a concept story which is common among the designers but her stories have special meanings and values.

Designer of high-end  & Haute Couture  women’s garments in limited edition for South Africa & Middle East.

Her designs are being seen in Kempinski hotel in Palm Jumeirah, Dubai.

She provides her services to Sheikhas from Royal Families in UAE , bank directors, ambassadors’ wives and diplomats. 

Charity event held under the Patronage of HH Sheikh Ahmed Bin Saeed Al Maktoum, President of Dubai Department of Civil Aviation and Chairman and Chief Executive of Emirates Airline and Group. 

  HE Sheikha Lubna Al Qassimi and Yokut Schmid

Yokut’ s hand-sketched Logo development,uniform Design Proposal and scarf designed for Kempinski Hotel Palm Jumeirah, Dubai

What should women expect from  WHYESSE brand ? 
WHYESSE upholds the laws of fashion design and balances the elements of harmony and diversity to deliver the highest measure of couture. It is a contemporary fashion brand that uses the finest quality of material and craftsmanship to produce superb and beautiful pieces.

WHYESSE creates one of a kind designs for women of all styles who love exquisite textures, high quality, elegant and  innovative techniques, ideas.
Where is your inspiration coming from?

My Inspiration is everywhere. These can be any season of the year–spring or autumn when the leaves are spread on the wet roads, or when windows are ice painted, people, architecture, history or anything like broken glass, ruptured tree. As an artistic designer you can not limit your fantasy – inspiration stays with me 24 hours even while driving through the countries or while listening the music.

  

Theory of evolution " concept development

 

As you use to live and create in Europe, South Africa and presently in Middle East. What is the difference among this 3 places when it comes to fashion?

Each part of the world has uniqueness in terms of fashion.  When you create for Europeans or when you observe what Europeans like it’s a big difference then Africa or Middle East which is obvious. In Africa fashion is all about leisure with a bit of sporty, sometimes very sporty touch, simple but colorful – skirts, funky t-shirts, shorts, shorts and shorts... sometimes dresses.

Europe is all about nice cut and the quality – this concerns mostly Swiss especially. But European fashion also is divided by territories. British Fashion for example, is noticeably different from French, and French is different from Spanish, Spanish is different from Swiss – these all concern mostly Fashion forward people. But generally speaking, Western Europe is Pro-Comfort- Fashion minded area then Eastern European area, for example.

While living in the Middle East, I must admit that oriental women are highly concerned about what they are wearing, what they are carrying, how do they look etc. It this point, you „swim in the ocean of Inspiration“ as all these concerns and wishes of being stylish creates a wonderful harmony and you just create, sketch, work and enjoy the look of your model woman at the end.

Looking back to the past what fashion era do you like the most?

Fashion History in general is the  Foundation of Fashion Design which  means, without looking to the  history in the past we  are not able to understand the  modern fashion. For me personally, each fashion era has unique style, whereas its Victorian or Edwardian Lost Golden Age time, 19th–20th century  or today’s fashion. But generally, I think 21st century fashion is getting more  and more interesting and challenging. As we live in  a Cyber world and 3D Century time, the textures, colors, styles, accessories – all is made up with the high technologies and really good qualities. 

What fashion trends do you like and which trend  you would never wear even if it’s in?

As I mentioned above, the trends of 21st century, especially starting from 2004 till today is really mixed.  Important part of stylish look is how to combine the pieces, how to add the accessories or how to avoid being overdressed depending on which occasion we are going or how to look really chic while being overweight, very tall or petite - all these issues are possible to solve through well understanding the proportions of the garment and creating the balance while wearing it . These 2 are the key for looking stylish.

I would never wear leggings with ballerinas, flip-flops and cover my top with butterfly cut blouses with animal prints on them.  This is out of my style

What is your biggest dream you can share with us?

My dream is to live and work in Paris which is possible to achieve...........

In case you would have any question and would like to contact Yokut, please click on her page here.