Monday, April 29, 2013


There is probably very few people who would not know what Blazer is.

But have you ever heart of JRESSAZER?

Reham Fareed , fashion designer from Egypt, is introducing new piece of accessory to all women who love wearing blazers and wish for spicing it up with something what is called "one of a kind" effect.

Imagine taking blazer as a basic item , made it a bit longer as a jacket and being inspired by dresses!!  

Jacket + Dress + Blazer Jressazer as a Limited edition!

I really like back side "surprise effect" as a combo with shoulder pads that are simply stunning.

Xaviera Jressazer is limited edition of SS2013 line, launched in February and is available as a pre-ordered garments with availability to be shipped anywhere you need!!

Angelic effect and blue sophistication is my favorite:


Other great pieces:

For orders and more information send email to and get your own JRESSAZER!

Have a great day and keep in touch!

Thursday, April 25, 2013

Tahir Sultan & Amira Haroon "talk fashion"

2 more designers interviewed before FFWD starts in Madinat Jumeirah tomorrow from 12 !!!!

Tahir Sultan and Amira Haroon talking about their attandance at FFWD, their style, desire, passion & dreams.

                                   Amira Haroon                                                    Tahir Sultan

What does it mean for you to participate at FFWD? Could you  share with us what is behind the collection for FFWD ?

Amira Haroon:

It means I have to finally get serious about fashion as business and not just play with creativity. There is professionalism and organization coming into the GCC fashion industry and all associated with this industry must comply and accept the challenges it brings.  

The collection for season 1 is my true style, and probably my true colors. Very feminine, lots of lace since I live and breathe lace in my atelier, and tons of detail, all from ancient paintings, engravings, tattoos, symbols, everything that defines our ethos and our history and our past.
Tahir Sultan:

My main platform is London Fashion week, I am participating in fashion forward in order to inspire young Arabs, and show a different light on what ready to wear fashion in the gulf  should be about.

It  is  a continuation of the 1940's theme with dresses coats and trousers.The collection is tailored towards this region.

What was the moment that “whispered” you to become a fashion designer?


I always wanted to make my clothes, and meddle into what everyone else around me was wearing. I have grown up stepping on toes and hurting egos since most of the times, I've made it my business to mentally design something for everyone - all in my ideal world!  So the whisper has actually been the all empowering shout in the heart and the head.


There wasn’t one moment. I always loved clothes. But I was never sure about how viable it was as a business. Fashion in this region barely existed, so I decided to study art and then architecture.  Eventually though, I went to central Saint Martins to study fashion and then interned with Alexander McQueen and John Gallianno .

Amira Haroon designs:

 Tahir Sultan designs:

Inspiration & muse:


I don't have a muse, like I said, I want to dress everyone, by impressing my sense of clothing on them. However I like many beautiful women. Olivia Palermo is the best in our genre.


I am inspired by everything that goes on around me whether its art , food , flea markets textiles, graphics  I find everything feeds my creativity.  I have several muses.

Favorite fashion era :


I'm looking back at a hundred years ago nowadays. The onset of world war 1 defined fashion for women for the next hundred years. It was as if by magic, layers of skirting and corsetry were shed overnight to make it more acceptable to wear trousers, simpler skirts and easy hemlines. 

Women suddenly discovered the need to be pretty 'and' functional, as nurses on the battlegrounds, trying to find work as widows, managing with half the men around to ride, drive, serve or till for them, and yet look very pretty. Details of hats, sleeves, necklines and hems were altered the most in the second and third decades of the 20 th century and that remains the most curiously inspiring era for me.


There are so many.  I love the Victorian bustles,  the 1930s, the forties. They were all amazing . I think there is such a wealth to choose from in fashion history that  I couldn’t pick just one era or time.

Amira Haroon designs:
Tahir Sultan designs:

 “Unique style”:


Unique style for me is to be able to bring on any mood, always  with a signature undertone, always with a knowledge of your weak points and how to turn them to your advantage, all with the end purpose of looking good.


My unique style is a direct reflection of me, and who I am and where I am in my life at the moment. 

Biggest dream :


I have been brought up with the knowledge and in a culture, where I wasn't expected to work, since it was understood that you work to earn money which I didn't need, or accomplish anything independently apart from maintaining a beautiful house and family. 

My biggest dream is to hear my children say that their mother didn't just dress up and party her way through her life, and also didn't just stay busy with odd projects in order to stay busy. I want to leave them a legacy of self esteem built on the basis of discovering your true potential though hard work.


My goals and dreams change as I progress.  I  am currently building my label and trying to figure out where I want to call home.

So guys if you want to see designers and their catwalk this weekend you still have a chance.Go to the event at least 3 hours prior and you can get in!

I do keep fingers crossed to all designers that will be part of FFWD this weekend!

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