Monday, April 1, 2013

Interview with Furne Amato - inspiring international fashion designer

It is my honour to introduce you another fashion designer who will take part at FFWD event starting on 26th -29th of April at Madinat Jumeirah,Dubai.

Furne Amato

Talented and hardworking fashion designer who believes that besides being talented, passionate and hardworking you also need to be friend with "luck".

It is more than obvious that he definitely has his own lucky star at Universe.You can find his designs in boutique in Dubai opened in 2002 called "AMATO" which means beloved.

 His own brand Amato Haute Couture  has being seen on Red Carpet worn by famous celebrities like Heidi Clum, Jenifer Lopez, Katy Perry, Shakira , Nicole Scherzinger , Nicki Minaj or Amber Rose.

Enjoy the interview and get inspired.

1.Could you tell us more about FFWD collection that you will be presenting?
As of the moment I can't comment on this but its definitely something to look forward to.

2. What makes you decide to be part of FFWD event?
Well, mainly my purpose is to support Dubai fashion and I believe in this project.

3.What was the moment that ”whispered ” you to become a fashion designer?

Well I guess my inspiration and dream to become a fashion designer started during my younger years where  I was inspired by my mother and grandmother fashionable clothes. from there on my imagination on becoming a fashion designer have blossomed. 

 "I am the Queen" collection:

4.What should we expect from your creations? To whom is it dedicated ?

I always have a story in every creations i make. something that would be different all the time.

5.Where is your inspiration coming from? Do you have any muse?

My inspirations comes from a  variety of sources such as cinemas, Gothic art, travels, theaters, music, vintage pieces, and  intelligent conversations with interesting people.

"My muse is Angelina Jolie"

6. Looking back to the past what fashion era did you like the most?

All era’s depending on my inspiration

7.What is your biggest dream you can share with us?

Like any other aspiring designer my biggest dream is to be successful in my field, to be able to show my vision and talent as a designer.Since the launch of my brand name Amato, I feel that somehow part of my dream came true to be known internationally and expand in different countries.

 "I can say, unique style means an interpretation of its own thought and view on fashion"

8.When it comes to you personally how would you describe your own  style?

I guess my style is  a bit of everything. It's part Victorian part art deco, part cosmic Wiccan , just a dab of neo Gothic influence thrown in. It’s also electric, as I use multiple embellishment techniques that individually don’t exactly go together but works well as a cohesive whole. 

 If you want to discover more about this inspiring designer go to

You can also see his new collection at FFWD event taking place on 26th -29th of April in Madinat Jumeirah.

If you want to come please register at


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